Lake Forest College, Lake Forest IL — Bachelor of Arts May ’25

Double Major in Literature & Communication, Minor in Business

---

Professional Experience

Beats by Dre, Berlin, Germany

Branding Strategy and Business Analytics, December 2023 –  March 2024

• Spearheaded comprehensive competitive user research initiatives, leveraging strategic insights to inform business decisions and refine product marketing strategies, resulting in a 20% increase in market share.
• Developed and coordinated data-driven business strategies, utilizing market analysis and customer targeting to identify opportunities through Google Analytics, driving a 25% improvement in overall company profitability.
• Orchestrated successful product marketing campaigns, applying a strategic approach to target audience segmentation and positioning, leading to a 30% growth in customer acquisition and heightened brand visibility.

Rhizome – Deeper Than Grassroots, Remote

Community Organizer / Systems Design, June 2023 – September 2023

• Introduced leadership acumen with agile methodologies monitoring key performance indicators, and applying design principles to communicate complex social and civic issues to diverse audiences.
• Designed and fulfilled target outreach campaigns, leveraging data-driven digital marketing strategies to engage 500+ students and community members resulting in a 40% increase in program participation.
• Conducted comprehensive data analysis and in-depth market research to inform and optimize marketing strategies, effectively driving a substantial 25% growth in engagement.

Coalesce Creative Consultants, Chicago, IL

Image Consultant, August 2022 – May 2023

• Launched a new client communications strategy, increasing engagement by 50% over six months.
• Created graphics, mood boards, web page layout and design mockups for a new product launch, exceeding initially forecasted revenue by 17%
• Coordinated a customer research project to improve marketing strategies based on brand and category awareness.

Kroll International, Shelby Township, MI

Seasonal Administrative Assistant, May 2022 – July 2022

• Assisted four departments at a wholesale agency for tactical brands. Answers the question: What makes a brand succeed?
• Marketing: Apprenticed lead marketer, aiding in dealer acquisition through data mining—acquired 65 additional distributors, labeling marketing promotional products. Fielded in copy, data trends, and proofing quarterly catalogues.
• Purchasing: Interpreted data trends through excel to optimize product expenditures. Negotiated pricing, process developments, and reporting knowledge.
• Accounts Receivable: forecasted cash collection calls given a customer master inquiry.
• Accounts Payable: analyzed partner company sales-expenses to solve marginal profit discrepancies—boosted marginal profits by 20% after investigating a partner company’s drop in marginal revenue by 32%.

BBAD*, Chicago, IL

Creative Director, October 2021 – May 2022

• Designed, planned, and executed “Black Boys are Diamonds” (BBAD*), a 13-piece brand exhibition
• Exhibition involved directing clothing designs, hiring models for photoshoots design/construction of promotional billboards, magazine direction, and gallery setup.
• Raised $2,300 in sponsorships while collaborating on creative direction, the curation of digital marketing, project proposals, and investor relations. Sold 85% of product in one week.

Michigan Dept. Health & Human Services “Kids’ Day”

Event Director, June 2019 – August 2019

• Systemized a memorable 8-hour event for 45+ children by promoting, allocating funds, and recruiting the aid of city leaders and professionals.
• Event was supported by the Wayne County Mayor, Sterling Heights K-9 Unit, Local Marines, forensic scientists, and several Detroit artists.